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  Beckham motivates football talents in Sierra Leone

David Beckham the footballing ambassador begs the world to save the children of Africa.

Unicef Goodwill Ambassador David Beckham holds Foday, 5, during his visit to a therapeutic feeding centre in the town of Makeni in Northern Province

David Beckham today appealed for the world not to turn a blind eye to "shocking" child mortality rates in developing nations as he returned from a visit to a poverty-stricken west African country.

The England midfielder said tens of thousands of young children were dying every day across the world, mostly from preventable conditions.

His remarks followed his visit as United Nations Children's Fund (Unicef) goodwill ambassador to Sierra Leone, a country where more than a quarter of children die before their fifth birthday.

"We can't turn a blind eye to the tens of thousands of young children who die every day in the developing world mostly from causes that are preventable," he said.

"In Sierra Leone, one in four children dies before reaching their fifth birthday - it's shocking and tragic especially when the solutions are simple - things like vaccinations against measles or using a mosquito net to reduce the chance of getting malaria.

"Saving these children's lives is a top priority for Unicef and as an ambassador I hope I can help to draw attention to this issue across the world."

The star, who is a father of three, arrived in Freetown, the capital of Sierra Leone, on Friday, before travelling to Makeni, Bombali District, in the northern province of Sierra Leone, which has the highest number of under-five child deaths in the country....."

Source: Internet research

Comment:
- Europe and Africa have a long historic relationship.
- This reationship needs to grow through mutual respect and co-operation for global peace and development.
- The presence of European superstars, like Beckham, can reinforce positive ties between the two continents.
- African football talents development is one area that needs European supports.

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  "Anyone for footy? The star kicks off a roadside game of football in the Aberdeen neighbourhood of capital Freetown..."